Hwang Seong-woo, Samsung SDS CEO, Says "Eureka" After Seeing Generative AI... Corporate Productivity Revolution

Briti Copilot and Fabrics Unveiled
Targeting the Enterprise Generative AI Market

"I shouted 'Eureka' when I saw generative artificial intelligence (AI). It will be able to solve the most persistent problems in corporate work automation at once."

Hwang Seong-woo, CEO of Samsung SDS, said this on the 12th at the 'REAL Summit 2023' held at the Parnas Hotel in Samseong-dong, Seoul. He explained that although there were limitations to automation due to the nature of tasks involving speech or writing, the emergence of generative AI that understands language marked a turning point.

On the 12th, Hwang Seong-woo, CEO of Samsung SDS, delivered a greeting at the keynote session of REAL Summit 2023 held at the Parnas Hotel in Samseong-dong.
[Photo by Samsung SDS]

On this day, Samsung SDS unveiled the work automation solution 'Brity Copilot' and the platform 'FabriX' that combines generative AI with cloud systems. Brity Copilot goes beyond robotic process automation (RPA), which only automates simple repetitive tasks such as data entry and comparison. It can automate various tasks such as watching video meetings and drafting minutes or sending the derived action plans to the person in charge via email. It is also possible to link with existing systems used by companies. It supports a private cloud environment, allowing use without security concerns. Song Hae-gu, Vice President and Head of Samsung SDS Solution Business Division, stated, "Generative AI services can be utilized in core business systems such as Enterprise Resource Planning (ERP) and Supply Chain Management (SCM), as well as in system development and operation areas." To this end, they collaborate with external business solutions or system developers such as SAP, Workday, and Salesforce.

As a result of internally piloting generative AI solutions, Samsung SDS was able to significantly improve productivity. Developers' development speed increased by 30% compared to before, and performance verification speed doubled. Document preparation time in ERP operations was reduced by 75%. The automation rate for handling customer requests increased to 60%, reducing costs by 21% compared to before. CEO Hwang said, "Currently, all employees are using generative AI in their work," adding, "We have experienced productivity improvements beyond imagination every day."

They also unveiled FabriX, a platform that combines generative AI with work systems. Through FabriX, companies can easily connect large language models (LLM) with existing work systems. It supports integration with various LLMs such as OpenAI's ChatGPT and Naver's HyperCLOVA X. Even when collecting, storing, and preprocessing corporate data necessary for AI utilization, it is provided as a Platform as a Service (PaaS) through the Samsung Cloud Platform (SCP) to ensure no security concerns.

With Samsung SDS's entry, competition in the enterprise AI market is expected to intensify further. Following OpenAI's recent launch of the enterprise AI chatbot 'ChatGPT Enterprise,' big tech companies at home and abroad such as Google, Microsoft (MS), and Naver are targeting the business-to-business (B2B) market by leveraging AI. Since generative AI development involves enormous costs, it is analyzed that the real competition will take place in the B2B business, which is the core of monetization.

Meanwhile, at the event, Kim Yoo-won, CEO of Naver Cloud, and Shanker Trivedi, Senior Vice President of NVIDIA, made surprise appearances. The two companies are collaborating with Samsung SDS for enterprise AI services. Naver Cloud provides its self-developed LLM HyperCLOVA X to Samsung SDS's FabriX. They have also signed a strategic partnership with NVIDIA to build AI services optimized for graphics processing units (GPU).

This content was produced with the assistance of AI translation services.