Amorepacific Targets Mexican Beauty Market with Laneige

Amorepacific announced on the 11th that it will target the Mexican beauty market through Laneige.

Key products of Laneige, a brand expanding into Mexico.
[Photo by Amorepacific]

Starting from the 22nd of this month, Laneige plans to sell its products at 36 Sephora offline stores across Mexico. Various promotions, including free sample giveaways, will also be held to commemorate the Mexico launch.

According to Amorepacific, Laneige has recently been recognized for its innovative technology in global markets such as Asia, Europe, the Middle East, Oceania, and North America. In particular, in the North American market, products like the Lip Sleeping Mask, Water Bank Blue Hyaluronic Cream, and Cream Skin have shown explosive sales growth. Mexico is known as a market that quickly absorbs trends from the North American market. Therefore, Amorepacific decided to first meet Mexican customers through Laneige and plans to target the Mexican and Latin American markets through various brands in the future.

Jinpyo Lee, Executive Vice President of Group Strategic Planning at Amorepacific Group, said, “Laneige is a brand that can provide the highest satisfaction to Mexican customers in their 20s and 30s who are sensitive to trends and have high demand for premium skincare.” He added, “Through close collaboration with Sephora Mexico, we plan to actively communicate with local customers and closely analyze local market demand to expand our presence in the Latin American beauty & personal care market, which is approaching a scale of $45 billion.”

This content was produced with the assistance of AI translation services.