Yerimom Food Reveals Cost of Tteokbokki 'TteokRak'... Selling Price Also Reduced by 17%

Yeri Mom Food (CEO An Jeong-sook), which sells tteokbokki 'Tteok樂 (Rak)' online, announced on the 8th, "We are the first in the tteokbokki industry to disclose the cost of ingredients, packaging, and other expenses for Tteok樂." According to the details disclosed by the company, for a product priced at 7,900 KRW, the cost of ingredients (rice cakes, fish cakes, fish balls, dumplings, sujebi, sauce, etc.) accounts for 23.7%, packaging costs (icebox, outer envelope, vacuum pack, ice pack, etc.) account for 23.5%, and 'profit + general administrative expenses + labor costs' make up 52.8% respectively.

CEO An Jeong-sook of the company said, "I thought about disclosing costs from the start of the online tteokbokki business after hearing through the media that the government guarantees the public's right to know by disclosing apartment construction costs." She added, "The cost of tteokbokki can vary greatly depending on the scale of the company and the ingredients used," and said, "I hope the cost disclosure is understood as being based on the tteokbokki currently sold by Yeri Mom Food to guarantee customers' right to know."

Taking the cost disclosure as an opportunity, Yeri Mom Food changed the tteokbokki brand name from 'Yeri Mom Soup Tteokbokki' to 'Tteok樂.' Additionally, without changing the existing ingredients, the selling price was lowered by about 17%, from 9,500 KRW to 7,900 KRW. Yeri Mom Food is a company licensed for instant cooked food and has been selling Tteok樂 online through Naver Smart Store and Coupang since December 2021. CEO An graduated from the Department of Chemistry at Samyook University, worked as a tutor for subjects such as mathematics, chemistry, and Chinese characters, and after being a full-time housewife raising two children, she started her business 10 years ago.

This content was produced with the assistance of AI translation services.