HLB Global Selected as Official Sponsor of Art Fair 'KIAF Seoul'

HLB Global announced that its subsidiary Freshico's own beverage brand 'I'm Alive Kombucha' has been selected as the official sponsored drink for Kiaf SEOUL, the largest art fair in Korea. I'm Alive Kombucha will be provided free of charge to VIP lounge visitors.

Kiaf SEOUL is Korea's representative art market event, held for the 22nd time this year. Last year, about 70,000 people visited the venue to interact with artists. This year, it will be held at COEX in Seoul until the 10th, with approximately 210 galleries from about 20 countries participating, showcasing works by around 1,300 artists.

I'm Alive Kombucha is a premium well-being beverage made through a 506-hour manufacturing process using organic green tea, black tea, and cane sugar as the main ingredients.

Kwangjae Kim, CEO of HLB Global, said, "We are pleased to contribute to the development of domestic art through sponsoring the art fair," adding, "Since Kiaf SEOUL is an event where super art collectors from around the world gather, it will be an opportunity to introduce the taste of K-Kombucha to the global audience."

Freshico has the largest kombucha production facility in Asia and produces high-quality kombucha through its proprietary fermentation technology.

This content was produced with the assistance of AI translation services.