Twice a Year... Shinsegae Department Store Hosts Golf Fair Worth 13 Billion Won

Up to 50% Discount
20% Increase in Volume Compared to Last Year
Total Scale of 13 Billion KRW

Shinsegae Department Store announced on the 7th that it will hold a golf fair in the second half of this month.

The Shinsegae Golf Fair is a large-scale golf festival held twice a year. This second half event will increase the quantity by 20% compared to last year, with all brands of golf wear and equipment participating, offering discounts of up to 50%.

Customers are browsing products at the Shinsegae Department Store golf shop.
[Photo by Shinsegae].

In addition to Shinsegae exclusive and limited products, the event will feature one-on-one lessons and a golf wear pop-up store favored by the MZ generation (Millennials + Generation Z), attracting customers preparing for autumn rounds.

With the increase in golf beginners during the COVID-19 period, the golf wear market has grown and is now solidifying around passionate golf enthusiasts in the endemic (periodic infectious disease outbreak) era. Reflecting this trend, the golf fair will focus on basic, essential items and premium products rather than flashy designs. Premium golf wear with simple designs such as PXG, G/FORE, Philipp Plein Golf, and Amazingcree will be introduced.

Shinsegae exclusive golf clubs and golf equipment are also available. The premium golf brand Majesty’s '50th Anniversary Sublime' is characterized by its elegant appearance.

At Shinsegae Department Store golf shops and SSG.com Shinsegae Department Store Mall, essential rounding items will be sold at discounted prices. Field items such as J.Lindeberg Boston bags, Nikon Coolshot 50i rangefinders, and ECCO golf shoes S-THREE Boa Black can be purchased at reasonable prices.

Special events for VIP customers will also be held. At Shinsegae Golf Shops in Daegu, Gyeonggi, and Daejeon Shinsegae, customers can receive one-point lessons from professional instructors such as Mark & Lona’s Moon Sung-mo and Lanvin Blanc’s Park Ha-ram. Basic swing theory and long-drive techniques can be learned one-on-one.

Golf wear pop-ups will also be available. On the 7th floor Bridge of the Gangnam branch, from the 18th of this month to October 5th, a pop-up for the luxury resort golf wear brand 'The Siena' will be held, and in October, the premium street golf wear brand 'Travis Mathew' will hold its first-ever pop-up in Korea.

This content was produced with the assistance of AI translation services.