Ottogi Selected as No.1 in National Customer Satisfaction for Ramen in Q3

Leading the Globalization of Ramen with 'Jin Ramen' at the Forefront

Ottogi announced on the 6th that it won first place in the ramen category in the '2023 3rd Quarter National Customer Satisfaction Index (NCSI)' survey conducted by the Korea Productivity Center.

(From left) Hong Junho, CEO of Chosun Ilbo, and Hwang Seongman, President of Ottogi, are taking a commemorative photo at the 2023 National Customer Satisfaction Index (NCSI) certification ceremony for the No. 1 ramen category.
[Photo by Ottogi]

The NCSI survey is a customer satisfaction measurement index jointly developed by the Korea Productivity Center and the University of Michigan in the United States. It is a representative domestic customer satisfaction index that measures the satisfaction level directly evaluated by customers for products and services produced and sold both domestically and internationally. The ramen category survey was conducted targeting men and women aged 16 to 59 who have purchased ramen directly within the last month and have eaten it at least once a week.

Ottogi, which ranked first in the ramen category for the 3rd quarter, received high evaluations for ▲strengthening product quality and diversifying the lineup to meet various consumer needs ▲applying flexo printing 'eco-friendly packaging' to practice ESG (environmental, social, and governance) management ▲active communication with consumers through online and offline marketing activities such as the Jin & Genie supporters.

Ottogi is leading the globalization of ramen with 'Jin Ramen,' which celebrates its 35th anniversary this year, and is continuously striving to meet changing consumer tastes through the development and diversification of noodle and soup ingredients. In particular, product launches considering various consumer needs are actively taking place. Reflecting consumer feedback that one cup of Cup Noodle was insufficient in quantity, Ottogi introduced the 'Cup Noodle Large Cup,' which increased the weight by 1.6 times compared to the small cup. Additionally, responding to demands for the re-release of 'Hot Tteokbokki Ramen,' Ottogi renewed and launched it with the original flavor and rose flavor added.

An Ottogi official said, "We are very honored to receive first place in the ramen category in the 3rd quarter NCSI survey, a globally trusted customer satisfaction index," and added, "We will continue to enhance customer satisfaction through consistent research and development in line with changing consumer needs and trends."

This content was produced with the assistance of AI translation services.