Kim Dong-yeon "Gyeonggi Province Mascot 'Bonggong-i' Goods Sales Begin"

Text and photo posted by Kim Dong-yeon, Governor of Gyeonggi Province, on his SNS on the 5th

Gyeonggi Province is partnering with self-sufficiency organizations for vulnerable groups to start selling goods featuring the provincial mascot 'Bonggong-i.' To this end, Gyeonggi Province has launched an online store and will also promote activities to revitalize self-sufficiency projects and develop sales channels.

On the 5th, Gyeonggi Governor Kim Dong-yeon announced on his social media (SNS), "We are starting the sale of Gyeonggi Province mascot Bonggong-i goods," adding, "The proceeds from product sales will be used as self-sufficiency funds for working poor, the elderly, and people with disabilities."

This online store is a follow-up measure to the 'Bonggong-i Intellectual Property (IP) Free Provision Agreement' signed last month on the 10th with three self-sufficiency organizations for vulnerable groups: the Gyeonggi Regional Self-Sufficiency Center, Gyeonggi Elderly Employment Support Center, and Gyeonggi Association of Vocational Rehabilitation Facilities for the Disabled.

Gyeonggi Province, together with the Suwon Wooman Regional Self-Sufficiency Center under the Gyeonggi Regional Self-Sufficiency Center, sells Bonggong-i products on Naver Smart Store (smartstore.naver.com/bonggong) and the Gyeonggi Fair Purchase Platform (ggbiz.co.kr).

The Gyeonggi Fair Purchase Platform, operated by Gyeonggi Province and Gyeonggi Corporation, is a place where purchasing officers from Gyeonggi Province and 31 cities and counties can conveniently buy consumable materials, and it is expected to expand sales channels within public institutions in the province.

The main items for sale include ▲character cushions ▲stress balls ▲acrylic keyring dolls ▲mugs ▲glass cups ▲round pin badges, totaling 10 types. After comprehensive consultations including product evaluation, usability, and reviews, the range of products will gradually expand. All proceeds from sales will be used to create self-sufficiency jobs and support projects to revitalize self-sufficiency initiatives for vulnerable groups within the province.

Meanwhile, in December this year, Gyeonggi Province will open the Gyeonggi Brand Promotion Center at the 'Gyeonggi Children's Museum' (6 Sanggal-ro, Giheung-gu, Yongin-si), where various appearances of Bonggong-i can be seen.

A hands-on space for infants and children will be provided so that kids can interact physically and feel closer to Bonggong-i and Gyeonggi Province.

Additionally, through character branding that utilizes Bonggong-i across SNS content and citizen engagement events both online and offline, the province aims to enhance the brand image and increase familiarity among residents.

Lee Won-il, Director of Public Relations Planning for Gyeonggi Province, said, "We will strive to create a virtuous cycle where purchasing Bonggong-i goods leads to donations for neighbors," adding, "We plan to develop a variety of products so that more residents can take interest and affection in Bonggong-i."

Bonggong-i is Gyeonggi Province’s administrative mascot, named by vertically arranging the consonants of the core values of the 8th elected administration, 'Change' and 'Opportunity': 'bieup (ㅂ) + hieut (ㅎ)' and 'giyeok (ㄱ) + hieut (ㅎ).' It also embodies the dictionary meaning of 봉공 (奉公), which means to serve the public by working diligently for the country and society as a public official.

This content was produced with the assistance of AI translation services.