One Third Collaborates with 'Brainer Jay' to Train Sleep Coaches
AI Mattress 'SleepCube' Users
Provided with Sleep Management Content and Consulting
Sleep brand Sambun-ui-il (CEO Jeon Ju-hoon) announced on the 5th that it has signed a business agreement with sleep solution company S-Omni (CEO Yoo Jae-sung) to train sleep coaches. S-Omni is a company led by Yoo Jae-sung, a sleep specialist YouTuber known as ‘Brainer Jay,’ operating a social brand with approximately 680,000 subscribers domestically and internationally, offering high-quality sleep content for free.
Sambun-ui-il plans to collaborate with S-Omni to provide various sleep coaching content and consulting for its first sleep tech product, the AI mattress ‘Sleep Cube,’ launched in July. Sleep Cube is a sleep improvement product that measures the user’s breathing rate and automatically adjusts the mattress surface temperature from 20 to 40 degrees Celsius to optimize body temperature for sleep.
Sleep Cube purchasers can access various content through a dedicated app, including S-Omni’s sleep-specialized sounds and meditation routines for psychological stability. In line with Sleep Cube’s function of AI analyzing sleep patterns based on the user’s breathing rate to create a sleep algorithm, S-Omni’s verified sleep content is also provided in a customized manner according to individual sleep patterns and habits.
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The two companies also plan to create a sleep coach training program that offers sleep improvement consulting for Sambun-ui-il Sleep Cube users. This is to train sleep coaches who help manage daily habits without using medication. Sleep coaching is a professional occupation with certified qualification courses available in Europe and the United States. Jeon Ju-hoon, CEO of Sambun-ui-il, said, “Through this collaboration, we will provide high-quality sleep content and sleep coaching consulting to Sleep Cube customers,” adding, “We will continue to develop products and services that help solve the significant issue of sleep.”
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