Shinsegae Duty Free, Exclusive Entry of Home Esthetic Brand 'Axxzia'

Shinsegae Duty Free announced on the 5th that it will exclusively introduce the premium beauty brand ‘AXXIA’ to the domestic market.

AXXIA, newly launched by Shinsegae Duty Free, is a brand gaining attention recently in China, Southeast Asia, and other regions. Since starting its brand revamp in line with the resumption of overseas tourism, Shinsegae Duty Free has been continuously updating its beauty category and actively onboarding new popular brands.

AXXIA is a Japanese skincare brand based on aesthetic products that continuously researches the latest beauty trends and pioneers new ingredients. To provide highly satisfying products to customers, it operates a dedicated R&D center, and based on this, it offers aesthetic-grade, high-quality products that make the skin elegant and refined through home care alone.

AXXIA’s representative product is the eye mask sheet ‘Beauty Eyes.’ Launched in 2011 as an eye care line series, it focuses on caring for the eye area by supplying moisture to the skin and complementing the function of the lipid membrane, effectively soothing and protecting sensitive eye skin during seasonal changes. Among these, the ‘Essence Sheet’ and ‘Essence Sheet Premium’ have cumulative sales reaching 5 million units.

A Shinsegae Duty Free official stated, “With the increasing visits of domestic and international duty-free customers and Chinese tourists, we expect more customers to visit our stores. We will continue to strive to quickly introduce new beauty brands and products to our customers.”

This content was produced with the assistance of AI translation services.