Dong-A University President Lee Hae-woo, the Taekwondo demonstration team, Alumni Association President Shin Jeong-taek, and Professors Lee Yong-guk and Lee Sang-ho of the Taekwondo Department conducted promotional activities for the ‘2030 Busan World Expo’ bid in Paris, France.


The Dong-A University Taekwondo demonstration team participated in various promotional activities targeting representatives of the International Bureau of Expositions, Paris citizens, local officials, cultural figures, and members of the Korean community at the ‘Busan Day in Paris’ opening ceremony held on the lawn of the Korean Pavilion at the Cit? Internationale Universitaire de Paris on the 31st of last month.


During the highlight segment of the opening ceremony’s congratulatory performance, the demonstration team showcased advanced Taekwondo techniques and Taekwondo gymnastics choreographed to K-pop, receiving enthusiastic applause. After the performance, they offered Taekwondo experiences to local citizens at the promotional booth.


On the following day, the 1st, they held two street performances (busking) at the Trocad?ro Square next to the iconic Eiffel Tower in Paris, promoting the bid for the Busan World Expo to both citizens and tourists.


President Lee Hae-woo, Alumni Association President Shin Jeong-taek (Chairman of Sewoon Steel), and others, along with officials from Busan City and the Busan Global City Foundation, attended the ‘Busan Day in Paris’ opening reception and ceremony, visited Station F, the Korean Cultural Center in France’s ‘2023 Korean Culture Festival Taste Korea - Busan Special’ exhibition, and the Embassy of the Republic of Korea in France to carry out joint promotional activities.

The Dong-A University Taekwondo demonstration team is performing.

The Dong-A University Taekwondo demonstration team is performing.

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President Lee said, “With the recommendation of the Busan City Taekwondo Association and the support of Alumni Association President Shin Jeong-taek, the Dong-A University Taekwondo demonstration team participated in this event,” adding, “It was a performance that introduced Korea and Busan to those gathered locally and left a lasting impression.”


He continued, “I hope that this dispatch activity, involving alumni, various stakeholders, and the Taekwondo demonstration team students, greatly contributed to promoting the bid for the 2030 Busan World Expo.”


Lee Tae-young, the captain of the Taekwondo demonstration team, shared his thoughts, saying, “It was a meaningful time performing with joy because the locals liked Taekwondo.”



Student Jeong Hong-in said, “It was an honor to showcase and promote our country’s Taekwondo in a global metropolis,” adding, “I hope the 2030 Busan World Expo bid will help further spread Korean culture and activate exchanges with many countries.”


This content was produced with the assistance of AI translation services.

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