[IFA 2023] "Chat like with 'Bixby'"... Samsung Electronics Integrates Generative AI into Home Appliances

Samsung Expands AI Home Appliances to 15 Models This Year
Unified Ecosystem via Tizen OS
Plans to Integrate Generative AI

Samsung Electronics announced that it will introduce home appliances that provide advanced personalized experiences based on artificial intelligence (AI) technology.

On the 2nd (local time), Samsung Electronics held a media briefing at IFA 2023, Europe’s largest home appliance exhibition held in Berlin, Germany, and revealed its home appliance strategy as described above.

This year, Samsung Electronics applied AI technology to stick vacuum cleaners, dishwashers, and ovens, significantly expanding its AI home appliance lineup to a total of 15 models.

Yoo Mi-young, Vice President and Head of Software Development Team, Samsung Electronics Home Appliance Business Division.
[Photo by Samsung Electronics]

In addition, Samsung Electronics supported more convenient and efficient use of AI functions by providing various services, including the integrated home appliance management solution 'SmartThings.' SmartThings features an open ecosystem that can connect not only Samsung home appliances but also more than 300 partner devices such as lighting and blinds.

Yoo Mi-young, Vice President of Samsung Electronics’ Home Appliance Business Division, explained, "The reason we create Samsung AI home appliances is to connect home appliances," adding, "The core is to provide consumers with optimal solutions through a process where home appliances detect the home environment used by consumers on their own, learn the consumer’s usage patterns, and then optimize by offering customized options accordingly."

Samsung Electronics plans to enhance AI functions based on its operating system (OS) 'Tizen.' Starting this year, on-device AI will be pre-installed not only on Tizen, optimized for voice recognition and video processing, but also on the lightweight 'TizenRT,' enabling AI functions to be applied across all product lines from premium to entry-level home appliances.

Vice President Yoo said, "Our goal is to make all products intelligent, and Tizen made this possible," adding, "As of this year, the number of connected home appliances worldwide has exceeded 15 million, and it is expected to surpass 20 million by the end of the year." He also stated, "Including TVs, about 93 million devices are interconnected," emphasizing, "We will unify all products into one ecosystem based on Tizen and enhance the connected experience through SmartThings."

Samsung Electronics booth at IFA 2023, Europe's largest electronics fair held in Berlin, Germany.
[Photo by Han Yeju]

Samsung plans to improve the home appliance control experience using voice by integrating generative AI into its appliances. Previously, only one command could be executed at a time, but going forward, natural control will be possible even when two or more commands are spoken in a single sentence. It will also understand commands based on conversational context, allowing users to control appliances as if they were having a conversation with them. Furthermore, generative AI will be utilized in image recognition and displays to understand various background situations and provide corresponding results, revolutionizing the user experience.

Vice President Yoo stated, "Bixby is good now, but natural conversation is still difficult," and added, "We will innovate so that it can control appropriately based on what the user means and past statements in the right context."

Additionally, Samsung plans to offer solutions that apply dedicated models for more efficient AI-related data processing, delivering optimal performance 24 hours a day while reducing energy consumption.

Vice President Yoo said, "We will continuously advance our services through ongoing research and development (R&D) to enable users to experience the ultimate personalized solutions."

This content was produced with the assistance of AI translation services.