"Yeongyang Chili Peppers Are Always Right! ... Coloring the Capital Region with K-Spicy Flavor"

From September 18, 'Nutritional Chili H.O.T Festival' Held at Seoul Plaza This Year

The ‘2023 Yeongyang Chili H.O.T Festival’ will be held at Seoul Plaza for three days starting September 18 under the slogan ‘Yeongyang Chili is Always Right!’ marking the 15th event of the urban-rural win-win agricultural specialty products festival.

2023 Yeongyang Chili HOT Festival.

Since its inception in 2007 as the first local government event centered on a single theme of chili peppers at Seoul Plaza, the ‘Yeongyang Chili H.O.T Festival’ has evolved from ‘the smallest land island’ to ‘the largest metropolitan city in Korea,’ serving as an integrated marketing event that directly reaches consumers. It has now become a festival that Seoul citizens genuinely look forward to the most.

This year’s event, embracing the full-fledged post-COVID-19 era, aims to properly convey the right and honest taste of Yeongyang chili peppers with a well-structured and substantial program designed to satisfy urban consumers’ purchasing desires. Focusing on integrated marketing of agricultural specialty products, the festival will minimize unnecessary stage events and instead offer a variety of exhibition and experience spaces, showcasing a selective and focused approach.

Additionally, the highest quality Yeongyang chili peppers and chili powder, cultivated with sweat and dedication in Yeongyang County, along with various agricultural specialty products, will be presented to urban consumers. Over 60 farms selected under strict standards, as well as excellent chili powder processing companies including Yeongyang Chili Distribution Corporation, Yeongyang Nonghyup, and Namyeongyang Nonghyup, will also participate.

On the first day of the event, September 18, the ‘KBS 6 O’Clock My Hometown’ Yeongyang County special live broadcast will kick off the festival, providing a vivid on-site experience. The event will offer diverse themes such as agricultural specialty product exhibitions and sales, promotional exhibition halls, citizen participation experience events, and the Yeongyang chili pepper theme park.

Instead of an unnecessary opening ceremony, the opening sharing event, which has been held since last year, received great responses from citizens. This year, to commemorate the 15th anniversary, an opening event that actively resonates with both urban and rural communities will be promoted.

At the exhibition and promotional booths, there will be displays including ‘Eumsikdimibang,’ the first Korean-language cookbook written by the noblewoman Jang Gye-hyang, and a ‘Culture and Tourism’ promotional exhibition hall. The Yeongyang chili pepper theme park, which has become a healing place at Seoul Plaza, will provide urban residents with a resting space filled with the autumn rural atmosphere that highlights regional characteristics.

Moreover, the Yeongyang Chili Misses, an excellent agricultural specialty product promotional delegation, will actively engage in sales activities on-site and conduct promotional activities and dazzling performances for citizens, elevating the festival’s prestige for urban visitors.

In particular, the Korea Successor Agricultural Managers Yeongyang County Association will thoroughly conduct pre-quality control of all processes?from cultivation, harvesting, drying, to product packaging?locally in Yeongyang County to ensure product safety for buyers. They are committed to quality management to secure consumer trust by supplying safe food.

County Governor Oh Do-chang stated, “Despite the recent rapid climate changes that have exhausted many, we have prepared this year’s event with sincerity for consumers in the metropolitan area who have waited faithfully for 15 years. We will make every effort to ensure the successful promotion of the ‘Yeongyang Chili H.O.T Festival’ through thorough preparation and to advance the premiumization and globalization of Yeongyang chili peppers for metropolitan consumers.”

This content was produced with the assistance of AI translation services.