Shinsegae L&B Launches Sparkling Beer 'Kingdom of the Delight'

Presented in Three Types: Original, Fresh, and Weizen

Shinsegae L&B announced on the 1st that it has launched three types of sparkling beer, 'Kingdom of the Delight.'

Kingdom of the Delight is a sparkling beer brand that satisfies both taste and cost-effectiveness. The volume is 500mL, and the alcohol content is around 4%. The price is set at 3,900 KRW per can, but to minimize consumer burden, it is sold nationwide at Emart24 for 9,900 KRW when purchasing 6 cans.

The brand's products consist of three types: 'Original,' 'Fresh,' and 'Weizen.' The Original is a product that captures the light and clean taste characteristic of lager and the rich barley aroma, delivering the cool throat sensation and carbonation preferred by Korean consumers. Fresh is a sparkling beer that allows you to enjoy the taste of pilsner beer with a spicy hop flavor, highlighting the fragrant aroma of herbs, flowers, and aroma, and maximizing refreshment with a crisp texture. Both products have an alcohol content of 4.2%. Weizen features the soft and rich foam characteristic of wheat beer, with an alcohol content of 4.0%. It offers a sweet banana scent and a savory, mild taste that pairs well with various types of food.

A representative from Shinsegae L&B said, “In line with recent consumer trends seeking cost-effectiveness, Shinsegae L&B has introduced sparkling beer at a reasonable price so that it can be enjoyed without burden.”

Huang He (黃河) Brewery, which produces Kingdom of the Delight, is the largest beer brewery in the Lanzhou region of western China. It was formerly responsible for OEM production of Carlsberg products for distribution in China, and Carlsberg currently holds a 50% stake in Huang He Brewery as a holding company, overseeing overall quality control of the brewery.

This content was produced with the assistance of AI translation services.