Gokseong-gun's 'Malgeun Haetsal' Opens Export Route to Australia

Published 31 Aug.2023 15:29(KST)

Saechungmu Variety - 10kg 7 Tons, 5kg 3 Tons, etc.

Gokseong-gun, Jeollanam-do (Governor Lee Sang-cheol) announced that Gokseong Nonghyup's 'Malgeun Haetsal' has started its first export to Australia.

The Malgeun Haetsal exported to Australia this month is of the Saechungmu variety. A total of 10 tons were exported, consisting of 7 tons of 10kg bags and 3 tons of 5kg bags.

[Photo by Gokseong-gun]

Malgeun Haetsal is produced by Gokseong Nonghyup (Chairman Kim Wan-sul), which has received GAP (Good Agricultural Practices) and eco-friendly certifications.

Gokseong Nonghyup cultivates seedlings directly to supply to farms and strives to maintain clean facilities to produce healthy and delicious rice.

Malgeun Haetsal is a product loved by consumers for its glossy appearance and excellent taste.

This export was promoted in connection with Jeollanam-do's overseas permanent sales promotion event.

Other export items include taro noodles, black rice nurungji (scorched rice), frozen corn, doenjang balls, and bugak (fried seaweed snacks).

The event will be held for two weeks from October 12 to 24 at the Premium Market and Seoul Market operated by My Home Food wholesale local corporation in Sydney, Australia.

The county plans to continue exports by signing a business agreement with the Australian My Home Food wholesale local corporation through this event.

Lee Sang-cheol, Governor of Gokseong-gun, said, "Congratulations on the export of Malgeun Haetsal to Australia. We will continue to establish a sustainable export foundation to enhance the export competitiveness of Gokseong rice and do our best to pioneer new markets through customized marketing."

Gokseong-gun is promoting various export support projects to revitalize agricultural specialty product exports, such as supporting export logistics costs, providing packaging materials for export agricultural products, and holding buyer evaluation meetings. It is actively improving and supporting the export environment of local companies through acquiring overseas certifications according to each product and export target country, improving export packaging design, and supporting the purchase of consumables necessary for export.