Lotte Premium Outlet Paju Branch Opens 'Tasty Ground' Featuring Popular SNS Food Spots

11 Popular Restaurants Featured on SNS

Lotte Department Store announced on the 30th that Lotte Premium Outlet Paju Branch will open "Tasty Ground," a collection of famous restaurants from across the country.

Interior view of Lotte Premium Outlet Paju Branch Tasty Ground
Photo by Lotte Department Store

Tasty Ground is a space of approximately 370 pyeong, created by completely renovating the 3rd floor of Building A at Lotte Premium Outlet Paju Branch. This is a differentiated food court concept called the underground storage "La Cave," first introduced when Lotte Department Store opened Lotte Premium Outlet Time Villas in 2021. It is the third signature food and beverage (F&B) space following the 2022 renovation of the food court at Lotte Premium Outlet Dongbusan Branch.

The newly opened Tasty Ground houses 11 popular restaurants from social networking services (SNS). Notable examples include "Yeonnam Toma," a pork cutlet and rice bowl specialty restaurant famous in Yeonnam Central Park; "Chilammanjang," a pot rice specialty restaurant in Gijang, Busan, using seasonal ingredients; and "Iga-ne Tteokbokki," a representative tteokbokki restaurant in Busan. Additionally, there are "Donichi," a Japanese-style rice bowl and ramen specialty restaurant; "Tonari" udon, famous in Songridan-gil; and "Gunsan Ojingeo" (Gunsan Squid).

Considerable effort was also put into the interior and props. To ensure cleanliness and hygiene, the store and kitchen were designed to operate separately, and kitchen utensils were kept off the floor so that the kitchen can always be hygienically managed. 100% natural tray paper, cutlery setting sheets, and napkins were also provided.

A "Pet Ground" where customers can dine with their pets was also created. Considering the outlet’s characteristics with many customers accompanied by pets, an independent space was prepared where pets can enter and dine together while minimizing contact with other customers. The Pet Ground, about 15 pyeong in size with 26 seats, is equipped with pet chairs so that both pet families and general customers can use it comfortably without any burden.

A representative from Lotte Department Store said, "The importance of F&B at outlets has grown so much that people now say they shop after visiting trendy restaurants. With the new opening of Tasty Ground, we have done our best to present a space that offers satisfaction beyond just a meal and a clean and hygienic store environment."

This content was produced with the assistance of AI translation services.