Toilet Paper 'Kleenex' Withdraws from Canada... "Thankful to Consumers Who Loved Our Product"

Kimberly-Clark Announces Suspension of Kleenex Sales in Canada
Drops to Second Place in Market...Challenges Worsen Amid High Inflation

Kleenex, once synonymous with facial tissue, is withdrawing from Canada and will disappear from stores, local media reported on the 25th (local time).

Kleenex manufacturer Kimberly-Clark announced in a statement that it will stop selling the consumer facial tissue brand Kleenex in Canada. Todd Fisher, vice president of the Canadian branch, said, "It was a very difficult decision for us as well," and "We are grateful to the consumers who have favored us in households for decades."

Notice of Discontinuation of Kleenex Sales in Canada by Kimberly-Clark. (Photo by Kimberly-Clark website)

He did not specify the exact reasons for the withdrawal from Canada but explained, "We have been operating under very challenging supply environment constraints," and "Despite our best efforts, we faced uniquely complex circumstances in the Kleenex business segment."

The company plans to continue selling other brands such as Huggies and Viva, excluding Kleenex.

Local media also reported that Canadian consumers will feel a void after Kleenex disappears. Since its first appearance in the 1920s, Kleenex has been synonymous with household goods in Canada. The industry and market sentiment is that Canadians will continue to use Kleenex as a generic term for facial tissue for quite some time.

However, Kleenex's market share has fallen significantly. The top market share in Canada for similar products is held by Scotties, with 35.5%. Kleenex's share lags far behind at 16.2%, while the third-ranked brand, Royale tissue, is closing in with 15.9%. The recent steep rise in inflation appears to have further worsened the situation.

The local media explained that the industry expects interesting changes in the market landscape as the space once occupied by Kleenex suddenly becomes vacant.

This content was produced with the assistance of AI translation services.