Lee Jung-jae's Korean Tourism Promotional Video Surpasses 500 Million Views... Exceeds 'The Outlaws'

'Challenge Korea' Episode 4 YouTube Combined Views Surpass 510 Million

Actor Lee Jung-jae's Korean tourism promotional video 'K-Tourism Challenge Korea' has surpassed 500 million views in just 57 days since its release, receiving a warm response.

Actor Lee Jung-jae starred in the Korean tourism promotional video 'K-Tourism Challenge Korea'.
[Photo by Korea Tourism Organization]

On the 23rd, the Korea Tourism Organization announced that 'K-Tourism Challenge Korea,' planned by the Ministry of Culture, Sports and Tourism and the organization, recorded a combined total of 510 million views on YouTube as of the 22nd, following its release on June 27 through YouTube and other platforms.

This figure exceeds the combined 290 million views of six episodes of 'Feel the Rhythm of Korea Season 1' (including "Beomnaeryeowonda") and the combined 310 million views of ten episodes of 'Feel the Rhythm of Korea Season 2' (including "Mud Max").

The promotional video for K-Tourism Challenge Korea features actor Lee Jung-jae, who serves as the ambassador for the '2023-2024 Visit Korea Year' and honorary ambassador for Korean tourism.

In four videos titled 'Dance Dance Dance,' 'Battle of K-Food,' 'Shooting Star,' and 'Hello Future,' Lee Jung-jae delivers the message encouraging viewers to challenge themselves to experience Korea's dynamic and unique K-culture, promoting the diverse charms of K-tourism.

The promotional videos showcasing K-culture and popular tourist spots nationwide continue to receive positive responses, with each video surpassing 100 million views.

Additionally, starting October 15, the organization plans to broadcast 3D advertisements in three countries?Times Square in the United States, Shinjuku in Japan, and KLCC in Malaysia?for six weeks. Outdoor advertisements promoting Korean tourism will also be displayed in Jakarta, Indonesia, where the ASEAN Summit is held, and Paris, France, home to the Bureau International des Expositions (BIE), which oversees the 2030 World Expo.

Kim Jang-sil, president of the Korea Tourism Organization, stated, "In celebration of the 2023-2024 Visit Korea Year, we are striving to achieve 10 million foreign tourists this year by holding K-tourism roadshows in 15 major cities worldwide," adding, "We will promote various projects to ensure that the charm of K-culture expressed in the advertisements resonates with people around the world."

This content was produced with the assistance of AI translation services.