"After Jamboree, a Yesan Festival?"... Baek Jong-won Gathers Merchants to Persuade Them

September Beer Festival Overcharging Crackdown Planned
"The Purpose Is to Promote the Region and Festival, Not Profit"

Baek Jong-won, CEO of The Born Korea, announced that he will focus on cracking down on "overcharging" at the upcoming '2023 Yesan Beer Festival' scheduled for next month.

According to YouTube on the 22nd, Baek posted a preparation video for the 'Yesan Beer Festival' held around Yesan Market on his YouTube channel the day before. The video thumbnail attracted attention with the phrase "After Jamboree, now the Yesan Festival."

[Photo by YouTube]

The mention of Jamboree in the thumbnail is interpreted as reflecting Baek's goal to eradicate overcharging during the event. Previously, at the World Scout Jamboree held in Saemangeum, a convenience store caused controversy by pricing products higher than the market price.

In the video, Baek said, "Our goal is not to make a profit through the festival but to promote the region and the festival," adding, "This festival should be an opportunity to make outsiders want to visit our area more than once."

He also mentioned that he is persuading all merchants operating in the nearby town to sell their goods at lower prices at least during the festival period, not just at the festival venue.

[Photo by YouTube]

Meanwhile, at the Yesan Beer Festival, visitors can enjoy six types of beer including Yesan Apple Apllier and Jeju Tangerine Orem, as well as craft beers made using local agricultural specialties. According to the price list released by Yesan County, canned beer costs 4,000 won per can, and draft beer is 4,000 won per glass.

For side dishes, options such as whole pig barbecue (12,000 won), fried chicken (4,000 won), chicken skewers (3,000 won), and cup tteokbokki (1,000 won) will be available.

This content was produced with the assistance of AI translation services.