Lotte Mart and Supermarkets Exclusively Launch 1.2ℓ 'Large Bottle Saeng Makgeolli' with Great Value
Increase Capacity and Lower Price
Maximize Sweetness and Carbonation
Lotte Mart and Lotte Super announced on the 23rd that they will exclusively launch a 1.2ℓ "Large Bottle Fresh Makgeolli" that captures both taste and cost-effectiveness.
The Large Bottle Fresh Makgeolli has 60% more volume compared to the most widely distributed 750㎖ product on the market, and its price per ㎖ is about 15% cheaper. Considering that Makgeolli, a representative traditional liquor, has recently become popular among younger generations, Lotte Mart decided to release this large-capacity product.
The Large Bottle Fresh Makgeolli is a product that maximizes the sweetness and carbonation of fresh Makgeolli. To replicate the unique sweetness of Makgeolli, it uses "enzyme-treated stevia" instead of aspartame. Enzyme-treated stevia is a natural sweetener made by adding glucose to remove the bitterness of stevia; it is over 100 times sweeter than sugar, allowing for maximized sweetness with a small amount. Accordingly, Lotte Mart and Lotte Super reduced the amount of sweetener used in the Large Bottle Fresh Makgeolli and used more rice and wheat to realize the distinctive flavor of Makgeolli.
Meanwhile, in line with the growing popularity of traditional liquors, Lotte Mart and Lotte Super are offering a variety of traditional liquors. Lotte Mart has expanded its traditional liquor lineup by 15% compared to last year to over 350 items, and Lotte Super will run a promotion in September offering a 10% discount when purchasing two bottles of "Horangi Fresh Makgeolli (750㎖)" and "Ugok Premium Saengtakju (750㎖)".
Hot Picks Today
"Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Don't Throw Away Coffee Grounds" Transformed into 'High-Grade Fuel' in Just 90 Seconds [Reading Science]
- "Am I Really in the Top 30%?" and "Worried About My Girlfriend in the Bottom 70%"... Buzz Over High Oil Price Relief Fund
- The Unexpected Story of an American Man Who Won the Lottery 18 Times in 29 Years: "My Real Luck Is My Wife"
- "Even With a 90 Million Won Salary and Bonuses, It Doesn’t Feel Like Much"... A Latecomer Rookie Who Beat 70 to 1 Odds [Scientists Are Disappearing] ③
A Lotte Mart official said, "Makgeolli, which has a low alcohol content and smooth finish, is popular in summer and autumn. We planned Makgeolli products that consumers can purchase without burden in line with this trend," adding, "Since Makgeolli is a popular liquor across generations, we will capture customers’ shopping carts not only with cost-effective products but also with collaborative products that offer unique flavors."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
