[Global Hit Item] 'Model Cars Made by Car Enthusiasts Are Different'... Popularity Soars with Realistic Metal Parts Implementation

Strength in Automotive Parts Production History
Reproduction of Automotive Design and Structure
70% Export to North America, 15% to Europe

"Leveraging our expertise in manufacturing automobile parts, we ventured into the RC car (radio-controlled car) business. About 70% of our mall's export revenue comes from North America, and 15% from Europe, securing a large customer base in Western markets."

Hain Tae, CEO of H-Tech
Photo by Cafe24

On the 23rd, Hain Tae, CEO of H-Tech, stated in an interview with Asia Economy, "Our company's history of producing automobile parts has become a significant advantage in the RC car market."

H-Tech opened a D2C (direct-to-consumer) shopping mall through the global e-commerce platform Cafe24 in 2021 and began selling RC car parts. Currently, they manufacture high-end metal parts that can replace plastic components in RC car finished products.

H-Tech is popular among the 'car enthusiast' community. This is due to the design and structure that faithfully replicate real cars to an extent that is hard to believe they are RC car parts. Most RC car fans are also interested in automobiles and focus on how precisely the RC cars are replicated. The results exceeded expectations. Recently, monthly sales have grown 3 to 4 times compared to the first year of the mall's opening, and last year, 60-70% of total sales came from the RC car segment based on the D2C shopping mall.

CEO Ha said, "We produce specific parts of RC cars using 3D printers, then repeatedly verify whether those parts can be replaced with metal, followed by prototype production and testing before launching the product." He added, "We manufacture metal parts using aluminum material, which is corrosion-resistant, rigid, easy to process, and can be surface-treated in various colors, which has gained popularity."

Excellent quality and reasonable prices are also cited as brand competitiveness. H-Tech's products are manufactured at about 30% lower cost compared to American products. Additionally, they adhere to a zero-defect product policy, inspecting even the smallest details and discarding all products if any issues are found. The return rate is below 1%.

CEO Ha plans to expand from a specialized mall manufacturing and selling RC car parts to a distribution business that also sells finished products made externally, such as RC cars. To this end, they recently established an overseas shopping mall through Cafe24. CEO Ha emphasized, "Since we manufacture parts ourselves, distributing finished products together allows us to increase overall sales while utilizing limited manufacturing facilities. Additionally, by offering extra discounts on parts, we expect to create a synergistic effect."

This content was produced with the assistance of AI translation services.