Paldo Launches 'Cafe, Authentic Royal Milk Tea'

Collaboration with 'Cafe, Authenticity' to Commercialize Menu Items
Refreshing Taste and Aroma of Sri Lankan Black Tea Realized
Contains Over 40% Raw Milk

Paldo, a comprehensive food company, announced on the 22nd that it will release 'Cafe, Jinjeongseong Royal Milk Tea (Royal Milk Tea)' in collaboration with 'Cafe, Jinjeongseong,' which sparked the domestic milk tea craze.

Paldo 'Cafe, Authentic Royal Milk Tea'
[Photo by Paldo]

Royal Milk Tea is a beverage that embodies the refreshing taste and aroma of Sri Lanka high-grown black tea through the expertise of Cafe, Jinjeongseong and Paldo. The company emphasized that it uses more than 40% raw milk instead of powdered milk or cream, resulting in a clean finish.

It also addresses the short shelf life drawback of store-made menu items by using eco-friendly 'Ecoline Package.' It can be stored at room temperature and is microwave-safe.

Yoon Jong-hyuk, Paldo's marketing manager, said, "Cafe, Jinjeongseong Royal Milk Tea is a product made so that premium milk tea can be enjoyed at home," adding, "We will strive to make hit menu items that were only available in offline stores easily accessible in daily life."

Meanwhile, Cafe, Jinjeongseong, which opened its first store in Gimpo in 2017, has been called the 'Mecca of Milk Tea' and gained popularity among the MZ generation (Millennials + Generation Z) through word of mouth. Including the Gwangju branch opened last month, it operates seven stores nationwide.

This content was produced with the assistance of AI translation services.