Samsung Electronics Ranks No.1 in Global TV Market for First Half of the Year with 31.2% Share

Samsung Electronics secured the number one position in the overall TV market share for the first half of this year.

On the 21st, global market research firm Omdia announced that Samsung Electronics recorded a 31.2% share of the global TV market by value in the first half, claiming the top spot. Despite challenges in the global TV market, Samsung has maintained its number one position in the global TV market for 18 consecutive years.

In the first half of the year, Samsung Electronics particularly dominated the premium TV market priced above $2,500 with its Neo QLED, achieving an overwhelming 61.7% market share. In the ultra-large TV market of 80 inches and above, Samsung recorded a 41.6% share, led by the 98-inch models released this year. This figure surpasses the combined shares of the second to fourth ranked companies, demonstrating Samsung Electronics' influence in the ultra-large TV market.

Amid strong challenges from Chinese TV manufacturers, Samsung Electronics has steadily reinforced its dominance in the global TV market through a market strategy focused on premium and ultra-large TVs. Samsung sold approximately 4 million QLED units in the first half of this year, led by its Neo QLED products. Since the first launch in 2017, cumulative QLED sales reached 39.66 million units by the first half of this year, surpassing 40 million units in cumulative sales as of July.

For Samsung OLED, 352,000 units were sold in the first half, exceeding the total annual sales of 350,000 units in 2022, achieving a global revenue share of 18.3%. Samsung secured the second position in the OLED market.

This content was produced with the assistance of AI translation services.