“Top 3 in Satisfaction” Hyundai Transys Receives High Praise for Seat Quality

Kia Rio·Sorento

Hyundai Transys announced on the 21st that its seats ranked in the 'Top 3' for seat quality satisfaction in the general brand passenger car and sport utility vehicle (SUV) seat evaluations in the 2023 Seat Quality Satisfaction Study conducted by U.S. market research firm J.D. Power. By category, the compact car (Kia Rio) seat ranked 2nd, and the mid-to-large SUV (Kia Sorento) seat tied for 2nd place.

This survey measures satisfaction by counting the number of complaints per 100 vehicles from owners who have possessed 2023 model year vehicles for more than 90 days in the U.S. The lower the score, the fewer the complaints and the higher the quality satisfaction. The survey was conducted from February to May this year, targeting 93,380 respondents.

Since its integrated launch in 2019, the company has been the only domestic firm to consistently rank in the Top 3 in the seat quality satisfaction survey every year from 2020 through this year.

Seungwoo Seo, Executive Director of the Seat Division at Hyundai Transys, stated, “Our efforts to develop seats applying innovative technologies with passenger safety and comfort as the top priority are being recognized by customers in the North American region,” adding, “We will strive even harder to produce seats that satisfy global customers beyond Korea.”

A crash test is being conducted on Hyundai Transys seats.
[Photo by Hyundai Transys]

This content was produced with the assistance of AI translation services.