"Eco-Friendly Chuseok Gifts"…Hyundai Department Store Introduces Eco-Friendly Korean Beef Gift Sets

On Sale at 16 Stores Nationwide Until September 28

Hyundai Department Store announced on the 20th that it will introduce a large number of eco-friendly Korean beef gift sets for this Chuseok holiday.

Hyundai Department Store will offer five types of eco-friendly Korean beef gift sets at 16 stores nationwide, including the Apgujeong Main Store, during the Chuseok gift set sales period until September 28. First, the 'Manhee Farm Korean Beef Gift Set' features Korean beef raised by farms practicing organic livestock farming, the highest level of eco-friendly livestock farming. These cattle are fed only organic feed, resulting in a richer natural meat aroma compared to regular Korean beef. The 'Daum Farm Animal Welfare Korean Beef Set' is produced by Daum Farm in Jeongeup, Jeonbuk. Daum Farm is a rare pasture-based Korean beef production farm in Korea, where cattle are raised on grass instead of grain feed, resulting in beef with less savory flavor but richer in various nutrients.

Hyundai Department Store, Organic Korean Beef Set
Photo by Hyundai Department Store

The 'Lee Hyun Farm Low-Carbon Organic Korean Beef Set' is also introduced. Low-carbon Korean beef is produced by selecting cows that emit fewer greenhouse gases through breed improvement and shortening the raising period from the usual 30 months to 21-25 months, thereby reducing carbon emissions. The 'Green Farm Pasture Korean Beef Gift Set' features Korean beef raised on about 35,000 pyeong of vast land, pasture-raised and fed antibiotic-free roughage. These eco-friendly Korean beef gift sets are popular among consumers who seek healthy food raised in a natural and sustainable livestock environment.

A Hyundai Department Store official said, "As the value consumption trend emerges prominently, the number of customers purchasing eco-friendly food as gifts is greatly increasing," adding, "We plan to continue offering various gift sets that meet customer expectations."

This content was produced with the assistance of AI translation services.