The Three Major Telecoms Celebrate the Launch of the 'V Coloring Chart' with a Commemorative Event

SK Telecom, KT, and LG Uplus, the three major mobile carriers, announced on the 18th that following the establishment of the ‘V Coloring Chart’ within the representative K-pop chart ‘Circle Chart’ last month, they will conduct various promotions related to V Coloring.

‘V Coloring’ is a video call ringtone service that shows videos such as music videos, sports, and characters set by customers to both the caller and receiver when a phone call is connected. The three carriers jointly provide this service.

An LG Uplus model introducing the event commemorating the establishment of the V Coloring Chart.
[Photo by LG Uplus]

The newly established V Coloring Chart is part of the Circle Chart, an official K-pop chart operated by the Korea Music Content Association. The Circle Chart partners with domestic and international music platforms such as Naver Vibe, FLO, Genie Music, Spotify, and YouTube to compile music rankings. The V Coloring Chart ranks based on V Coloring usage and is also reflected in the digital chart, one of the main charts. The V Coloring Chart rankings can be checked on the official website.

To commemorate the establishment of the chart, the three carriers are conducting a ‘New Subscriber Welcome Event’ offering prizes through a lottery for new subscribers, including ▲30,000 KRW gift certificates for Baedal Minjok (30 winners) ▲two general admission tickets to Megabox (50 winners) ▲Starbucks Americano (100 winners). New subscribers can apply until the 5th of next month. In collaboration with ‘Challengers,’ a platform company that helps form habits, a V Coloring setting promotion is also underway. Customers who apply for the V Coloring challenge on the Challengers app, sign up for V Coloring, set their desired video, and verify it will receive prize money. The total prize money of 3 million KRW will be divided individually among customers who complete the challenge verification. The challenge runs from the 21st of this month to the 3rd of next month.

Detailed information about V Coloring and service subscription are available through various channels, including visits to the three carriers’ branches or agencies, customer center calls (114), and the V Coloring app.

Lee Seok-young, Head of Mobile Services at LG Uplus, said, “We have started cooperation with Circle Chart and Challengers so that customers can enjoy V Coloring through more diverse channels,” adding, “We will continue to discover more content and channels to provide enjoyment to our customers.”

This content was produced with the assistance of AI translation services.