Samsung C&T BEAKER Collaborates with 'Naul's Musical World'

Collaboration Capsule Collection with Naul's 'Naumse'
Pop-up Open at Hannam Flagship Store Until the 30th

Samsung C&T Fashion Division's culture blending union 'BEAKER' announced on the 18th that it has launched products in collaboration with musician Naul's 'Naul's Music World (Na’mm’se)' and will operate a pop-up store at the Hannam flagship store in Yongsan-gu, Seoul, until the 30th.

Musician Naul's 'Naul's Music World' is a YouTube channel that showcases his love for R&B. It features playlists mainly composed of soul and R&B music from the 1970s to the 1990s, and to date, it has introduced over 1,000 songs.

The BEAKER x Na’mm’se collaboration capsule collection consists of a total of 13 items, including T-shirts, eco bags, umbrellas, milk glasses, tea coasters, and smart talks, all based on artwork personally drawn by Naul, who is also active as an artist.

The collection includes T-shirts and milk glasses featuring artwork from Naul's series of albums 'Soul Pop City' and his new single 'Word,' tea coasters made by miniaturizing the covers and LP designs of Naul's first and second full-length albums, and eco bags, umbrellas, and smart talks featuring the artwork 'Long Play 2' from the 'Na’mm’se' YouTube channel.

In particular, to commemorate this collaboration with 'Na’mm’se,' BEAKER is operating a pop-up store on the first floor of the Hannam flagship store until the 30th. The pop-up store not only sells BEAKER x Na’mm’se collaboration products but also exhibits Naul's paintings and offers an experience to enjoy his recently released new song 'Word,' his representative tracks, and various genres of music carefully selected by Naul through large vintage speakers. Additionally, on the 19th, special content filmed at the pop-up store will be released on the 'Na’mm’se' YouTube channel.

The BEAKER x Na’mm’se collaboration capsule collection is available at BEAKER Hannam and Cheongdam flagship stores, as well as at SSF Shop, Samsung C&T Fashion Division's fashion and lifestyle specialty mall.

Lee Yoon-kyung, head of BEAKER's retail team, said, “Through the collaboration with Naul's music world, BEAKER proposes items that evoke customers' desire to collect and has also prepared a pop-up store introducing the concept of 'exhibition.' We plan to continue various collaborations across different fields as a brand that introduces contemporary culture beyond fashion.”

This content was produced with the assistance of AI translation services.