Diageo Selects Actor Wi Ha-joon as New Model for 'Johnnie Walker Black'

Diageo Korea announced on the 18th that it has selected actor Wi Ha-joon as the new brand model for the blended whiskey brand Johnnie Walker Black.

Diageo Korea stated that actor Wi Ha-joon, who portrays a wide range of roles with intense and diverse impressions, was deemed to align well with the complex and deep flavors and charm of Johnnie Walker Black. Along with Wi Ha-joon, who was chosen as the Johnnie Walker Black brand model, Diageo Korea plans to communicate ways for the MZ generation (Millennials + Generation Z) target consumers, who are creating a new whiskey culture, to enjoy the sweet and smoky flavors and unique charm of Johnnie Walker Black even more richly.

Johnnie Walker Black is a product blended by the Johnnie Walker Master Blender team, carefully selecting more than 29 whiskey malts aged over 12 years from four regions within Scotland. It is known for its complex and deep flavors and perfect balance, as well as being the world's best-selling blended Scotch whiskey.

Kim Jwa-hyun, Marketing Director of Diageo Korea, said, “We are very pleased to appoint actor Wi Ha-joon, whose image seems to perfectly reflect the charm of Johnnie Walker Black, as the new brand model,” adding, “We expect that Wi Ha-joon’s various attractive qualities and passionate image introduced through his works will create great synergy with Johnnie Walker Black.”

This content was produced with the assistance of AI translation services.