Hugel's HA Filler 'Revolex' Obtains Product Approval in Thailand

Thailand HA Filler, Toxin, and PDO Sutures All Enter Market
Targeting Local Market Launch in Q4

Hugel announced on the 17th that it had obtained product approval for the hyaluronic acid (HA) filler 'Revolax' (domestic product name The Chaeum) from the Thailand Food and Drug Administration (TFDA) on the 27th of last month (local time).

Thailand is considered the largest beauty and plastic surgery market in Southeast Asia. According to the global market research firm Decision Resources Group, Thailand's HA filler market is expected to grow at an average annual rate of 8%, from approximately 95 billion KRW in 2023 to about 110 billion KRW in 2025.

With this product approval, Hugel has become the first domestic company to enter the Thai market for HA fillers, botulinum toxin, and polydioxanone (PDO) sutures. The botulinum toxin product 'Estox' (domestic product name Botulex) maintains the number one position in the local industry with a market share of over 50%. In June, the PDO suture brand 'Liselby' (domestic product name Blue Rose Forte) also began sales.

Hugel plans to aggressively promote the sales and marketing of Revolax, aiming for a launch in the fourth quarter. The company intends to deliver product excellence through academic programs and hands-on training targeted at local medical institutions. By leveraging high brand awareness and local distribution networks, Hugel will continuously enhance synergy among its products.

A Hugel representative stated, "With the acquisition of this HA filler product approval, we have significantly strengthened our competitiveness in the Thai medical aesthetic market," adding, "We will make company-wide efforts to maintain Hugel's unique position in Thailand, a leading beauty and plastic surgery powerhouse in Southeast Asia."

Meanwhile, Hugel's HA filler, launched in 2014, is currently sold in 38 countries worldwide, based on its volumizing-specialized properties and safety.

This content was produced with the assistance of AI translation services.