Air Busan, Leading Airline on YouTube ... Surpasses 70,000 Subscribers
Air Busan's official YouTube channel has surpassed 70,000 subscribers, achieving the highest subscriber count among domestic low-cost airlines.
Air Busan announced on the 17th that after surpassing 60,000 subscribers last August, it reached 70,000 subscribers last July.
The Air Busan YouTube channel currently has over 77,000 subscribers, and its most viewed video has 3.78 million views, marking the highest subscriber and view counts among domestic low-cost airlines.
Air Busan analyzed that its YouTube content is viewer-centered, featuring curiosity about airlines, hard-to-access aviation knowledge, and comprehensive information about the airline, which has gained great popularity.
Among the Air Busan YouTube content uploaded this year, the video titled "How does the captain eat during the flight?" reached 1 million views within two weeks of upload and currently has 1.4 million views.
This video is popular because an active pilot personally shows not only cockpit duties but also rarely seen scenes such as meals. Recently, Air Busan has also collaborated with the popular YouTube channel ‘Workdoll,’ continuing to expand its YouTube marketing efforts.
An Air Busan official said, “By adding YouTube sensibility to airline-specialized content, we produce videos that viewers want, delivering aviation knowledge and information while increasing brand awareness among potential customers.”
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He added, “We will actively utilize diversified communication channels like YouTube and listen carefully to customers’ direct and indirect feedback as we continue to grow.”
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