Seoul Shilla Hotel Unveils Package Aligned with Art Fair 'Frieze Seoul'

The Shilla Seoul Hotel announced on the 17th that it has partnered with ‘Frieze’ to offer a variety of content allowing guests to fully enjoy ‘Frieze Seoul.’

Frieze is one of the world’s top three art fairs. Established in 1991, it has held exhibitions in London, Los Angeles, and New York, and in 2022, it was held in Seoul for the first time in an Asian country. This year marks the second art fair held in Seoul, taking place from September 6 to 9 at COEX, where over 120 galleries from Korea and abroad will participate to exhibit and sell artworks from around the world.

In line with Frieze, the Shilla Seoul Hotel will exhibit two new works from artist Lee Bae’s ‘Brushstrokes Series’ in the first-floor lobby starting from the end of August.

Internationally acclaimed artist Lee Bae has attracted significant attention at Frieze and was the first Korean to showcase his work at New York’s Rockefeller Center this summer. Known for reinterpreting the spirit of East Asian ink wash painting and exploring the expressive possibilities of charcoal, Lee will present two new pieces from his ‘Brushstrokes’ series, which began in 2019, in the first-floor lobby of the Shilla Seoul Hotel. This is the first time since the 2013 renovation that the hotel’s lobby paintings have been changed, replacing Kim Hong-ju’s ‘Flower Series’ installed at that time. The new works will be exhibited until the end of this year.

Additionally, the Shilla Seoul Hotel is launching a room package called ‘Frieze Week at The Shilla Seoul,’ which includes a Frieze Seoul VIP PASS. The package consists of △ one night’s stay, △ access to The Executive Lounge for two, △ Frieze Seoul VIP passes for two, △ a Frieze X Shilla special gift, and △ all-day access for two to Urban Island, available until August 31.

This package allows guests to stay at the hotel before the Frieze exhibition dates to fully relax and enjoy unrestricted access to the exhibition throughout the event period with the provided Frieze VIP pass. Notably, guests staying in a Corner Suite will receive a pass granting entry from 4 p.m. on September 6 (general admission starts at 1 p.m. on September 7), enabling a more leisurely viewing experience.

To commemorate the partnership with Frieze, a special gift has also been prepared. Inspired by the artworks exhibited at Frieze, the Shilla Hotel’s pastry chefs have created chocolates that will be given to customers who purchase the Frieze Week at The Shilla Seoul package and those who book through Frieze.

This content was produced with the assistance of AI translation services.