Jeonggwanjang's 'Everytime Film' Sells 100,000 Units Within a Month of Launch

Highlighting Portability and Consumption Convenience Amid the Summer Vacation Season

Jung Kwan Jang's bestseller, ‘Hong Sam Jung Everytime,’ is now available in a thin film form with the launch of ‘Hong Sam Jung Everytime Film,’ which surpassed 100,000 units sold within a month.

Jung Kwan Jang announced on the 17th that approximately 124,000 units of ‘Hong Sam Jung Everytime Film,’ released on the 17th of last month, had been sold as of the 15th.

‘Hong Sam Jung Everytime Film’ is an oral dissolving film (ODF) product compressed with red ginseng concentrate, designed to allow intake of red ginseng’s functional ingredients with just one film per day. It is also characterized by being zero-calorie with 0 kcal per daily serving, making it easy to enjoy without any burden.

KGC Ginseng Corporation analyzed that sales were driven by the ultra-light individual packaging, which makes it convenient to carry in wallets or pockets during summer vacations and outdoor activities such as travel. Additionally, as active sports like tennis and climbing gain attention as popular recreational activities, the ability to consume red ginseng without water for quick fatigue recovery was cited as a key factor in its popularity.

As the number of consumers seeking ‘Hong Sam Jung Everytime Film’ increases, Jung Kwan Jang expanded its sales channels by adding the product to Jung Kwan Jang franchise stores and duty-free shops, in addition to the existing Jung Kwan Jang direct stores, department stores, and Jung Kwan Jang Mall.

Until the 27th, a brand experience center called ‘Everytime Film Photo Studio’ is being operated inside CGV Yeongdeungpo branch to further promote the product. The ‘Everytime Film Photo Studio’ is a photo booth with a film photography concept, offering instant printed photos and samples of ‘Everytime Film’ simply by taking pictures at the booth, along with various other events. Special benefits have been prepared so visitors can create precious memories and take care of their health at the Everytime Film Photo Studio.

A KGC Ginseng Corporation official stated, “Everytime Film is a product that proposes a new way to consume red ginseng, allowing easy health management with just one film a day,” and added, “We will continue various marketing activities so that customers can experience Everytime Film in the future.”

This content was produced with the assistance of AI translation services.