Cheil Worldwide and Samsung Electronics Launch 'Bespoke Rug' Campaign

Consideration of Flow and Structure in Actual Deployment
Convenient Purchase via D2C Tag

Cheil Worldwide announced on the 17th that it will be conducting the 'Bespoke Rug' campaign together with Samsung Electronics.

The Bespoke Rug campaign involves creating and gifting rugs that match the actual floor area of home appliances. For this campaign, Cheil Worldwide and Samsung Electronics selected seven representative newlywed home appliances, including refrigerators, washing machines, TVs, air purifiers, and clothing care devices, and produced a total of 10 types of rugs. The size of each rug corresponds exactly to the actual floor area of the product, with detailed specifications (width and length, mm) printed on them, allowing users to consider the flow and layout of the space when placing appliances without needing a measuring tape.

Models are discussing the placement of the dryer while laying out the bespoke rug planned by Samsung Electronics and Cheil Worldwide.
[Photo by Cheil Worldwide]

Among the 10 types of rugs, five reflect the exterior design of each product, enabling users to imagine how their indoor space would look after purchasing the appliance. The other five feature designs created in collaboration with the popular design brand among Generation Z, ‘DropDropDrop,’ enhancing their function as interior decor items. Another notable feature is that if users wish to purchase the product after using the Bespoke Rug as an interior accessory, they can easily do so via the D2C tag attached to the rug. Scanning the QR code on the D2C tag with a smart device directs users to Samsung’s own mall, Samsung.com, where they can purchase the product.

Meanwhile, Samsung Electronics plans to give the Bespoke Rug to all participants of the Samsung Newlywed Home Appliance campaign, which runs from this month through the end of November. Newlywed couples wishing to participate in the campaign can apply by accessing the event page on Samsung.com.

This content was produced with the assistance of AI translation services.