POSCO and Nexon Collaboration Video... 1.1 Million Views in Two Days

POSCO teamed up with game company Nexon to launch an online advertisement video targeting the younger generation.

POSCO announced that from the 14th, it has released its first collaborative advertisement, "Fantasteel - The Dawn of the New Iron Age," nationwide in theaters and on online video platforms. The video surpassed 1.1 million views within two days of its release.

Using Nexon's game "Prasia Jeongi," released earlier this year, the fantasy video set in a medieval-like era depicts the value of iron protecting peaceful humanity through "great iron technology." The advertisement slogan "Fantasteel" is a compound word combining fantasy and steel.

The advertisement features POSCO steel products as game items. It highlights the excellence of products such as Giga Steel, POSCO's ultra-high-strength steel sheet; multi-materials combining different materials for high strength and lightweight; POSMAC-based fire-resistant color steel sheets with excellent corrosion resistance; and high-manganese steel maintaining superior strength even at ultra-low temperatures of minus 165°C, integrating them into combat skills and items.

Additionally, game users can participate in the "Fantasteel Festival" event held in the game until September 6, complete given missions, and receive rewards such as "POSCO Fantasteel Fragments" to craft various game items including "Aqwi Growth Reset Scroll" and "POSCO Fantasteel Badge."

Meanwhile, POSCO plans to showcase its status as a leading eco-friendly steel company through a sequel titled "Fantasteel - The Future Made by Green Steel," scheduled for October, which will include efforts and commitment to carbon neutrality such as the eco-friendly master brand Greenate and hydrogen reduction steelmaking.

This content was produced with the assistance of AI translation services.