Lotte Homeshopping Unveils Fall-Winter Lineup: "Doubling New Brands"

New Single Brands Like Rodun and Goyo Double in Number

Lotte Homeshopping announced on the 10th that it will hold a special exhibition called 'Fashion is Lotte' and showcase new autumn products from exclusive fashion brands.

The Fashion is Lotte special exhibition will run from the 15th to the 31st. This year's autumn and winter fashion strategy is 'diversification of products and sales channels,' aiming to strengthen its position through ▲expanding exclusive brands by launching new brands ▲diversifying items by brand ▲expanding multi-channel sales routes. To this end, Lotte Homeshopping's dedicated fashion organization, the Fashion Product Development Division, has devoted over a year to everything from concept establishment, discovering new brands, material differentiation, influencer recruitment, to expanding sales channels.

Lotte Homeshopping, LBL, and Others Unveil New Fall Fashion Products
[Photo by Lotte Homeshopping]

First, the launch of new exclusive brands such as the modern casual brand 'Loden,' which selected actor Kim Soo-hyun as its model, and the Mongolian cashmere brand 'Goyo,' has been expanded more than twice compared to previous years. This season, a total of 13 brands will be operated, and the number of products will be more than doubled. Sales channels will also be expanded beyond the company's own channels to vertical commerce, SNS, and pop-up stores, and customer inflow will be diversified through launching lines specialized for the MZ generation (Millennials + Generation Z) and collaborations with influencers.

The industry-leading fashion brand 'LBL' has selected actress Song Ji-hyo as its new model and plans to expand its customer base to the 30s and 40s by adding trends to its elegant and sophisticated brand image. From 8:15 a.m. on the 22nd, a 130-minute special launch broadcast will sequentially introduce about 10 products, including signature items such as the 'cashmere cardigan' and 'merino wool knit.'

The designer brand 'Paul & Joe' also selected fashion model Yeo Yeon-hee as its new model and will introduce trendy items such as cropped shirts to attract younger customers. In addition, the first half's hit product No. 1 'Georges Rech,' and designer brands 'Le Blanc Pau' and 'Anna Sui' will be launched first through mobile TV E-Live and vertical platforms starting from the 15th.

This content was produced with the assistance of AI translation services.