Daesang Cheongjeongwon Selects Cha Eun-woo as Model for 'Homings'

Daesang's convenient meal specialist brand, ‘Home:ings,’ announced on the 9th that it has selected singer and actor Cha Eun-woo as its brand model and will launch a new advertising campaign.

This campaign centers around the core message, "Made by Cheongjeongwon, so Home:ings tastes better," signifying that Cheongjeongwon, Daesang's representative food brand, guarantees the taste and quality of various Home:ings products. It intuitively expresses the satisfaction felt through a proper meal, which Home:ings pursues, in consumer language as "delicious."

Cha Eun-woo, who has high recognition and favorability across all age groups, was selected as the brand model. The company explained that Cha Eun-woo’s clean and sophisticated image and inherent potential align well with the identity of the emerging brand Home:ings.

This advertising campaign will be sequentially released across online and offline channels such as TV, YouTube, large supermarkets, and movie theaters. Starting with integrated brand advertising, marketing communications for each product category including main dishes, dumplings, soups and stews, and fried rice will also be conducted. Additionally, brand promotions at three major large supermarkets will take place. Following the first phase of the ‘Home:ings Brand Festival’ promotion that began at the end of last month, a second phase promotion will run from the 17th to the 30th, offering discounts on various Home:ings products and giving away prizes.

A Daesang representative said, “To highlight the diverse appeal of Home:ings, which allows consumers to easily enjoy high-quality delicious meals, we are launching an advertising campaign together with brand model Cha Eun-woo,” adding, “We plan to actively carry out various communications to establish Home:ings as a beloved brand among domestic consumers.”

This content was produced with the assistance of AI translation services.