Rich Aroma and Refreshing Taste Characteristic of 'Evan Williams'

Shinsegae Food announced on the 9th that it will introduce a 1.75ℓ large-capacity highball, ‘Evan Williams Highball,’ at Devilsdoor, its handcrafted beer pub.


Shinsegae Food Devilsdoor Launches 1.75ℓ Large-Capacity Highball View original image

The Evan Williams Highball features a combination of the original bourbon whiskey ‘Evan Williams,’ known for its smooth and rich aroma, and carbonated water, delivering sweet vanilla and caramel scents along with a fresh and citrusy taste. It allows you to enjoy the subtle sweetness and refreshing flavor unique to highballs. The price is 30,000 KRW.


Shinsegae Food has renovated the second-floor space of Devilsdoor Central City branch to offer a distinctive atmosphere unique to Devilsdoor, where customers can enjoy various alcoholic beverages and drinks including the Evan Williams Highball. The entire wall is filled with world-renowned whiskeys and complemented by soft lighting, creating a unique space that feels like a professional whiskey bar, allowing visitors to experience a different ambiance from before.



Starting with the sale of this large-capacity highball, Shinsegae Food plans to further strengthen Devilsdoor’s liquor lineup. Through the ‘Devilsdoor Whiskey Open Run’ promotion, which began on the 1st, they will sequentially introduce popular whiskeys such as premium bourbon whiskeys Russell and Wild Turkey at limited special prices, as well as various other whiskeys like Suntory and Balvenie at reasonable prices, targeting key consumers.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing