Cost-Effective vs Premium... Lotte Mart Pre-Orders Chuseok Gift Sets

From the 10th to the 18th of next month, 40 days
Over 700 items including cost-effective, premium, unique, and eco-friendly options

Lotte Mart announced on the 7th that it will conduct pre-order sales of 2023 Chuseok gift sets from the 10th of this month until the 18th of next month.

Models are introducing holiday gift sets at Lotte Mart Seoul Station branch.
[Photo by Lotte Mart].

A total of about 700 items have been prepared for this Chuseok pre-order sale. By analyzing sales data of holiday gift sets over the past three years and considering recent trends, the lineup was organized with gift sets that clearly represent characteristics such as cost-effectiveness, premium quality, uniqueness, and eco-friendliness.

The reason Lotte Mart is putting effort into pre-orders is that pre-orders have become a common way to purchase gift sets, accounting for half of the total set sales amount. The proportion of pre-order sales in Lotte Mart’s gift set sales exceeded 50% for the first time during Lunar New Year 2021, and rose to about 55% during last year’s Chuseok and this year’s Lunar New Year. Lotte Mart analyzed that this is because more customers want to make reasonable purchases through the benefits provided during the pre-order period.

During this pre-order period, when paying with event cards, customers can receive gift certificates worth up to 1.5 million KRW or immediate discounts depending on the purchase amount of gift sets. Some products offer up to 30% discount benefits, special discounts for L.Point members, free gifts based on purchase quantity, and free nationwide delivery for purchases over 40,000 KRW. Lotte Mart said that due to high inflation and ongoing economic recession causing polarization in consumption, they expanded both cost-effective and premium product assortments and quantities.

Compared to last Chuseok, the number of cost-effective gift sets such as fruit gift sets under 50,000 KRW and livestock gift sets under 100,000 KRW increased by about 10%, and the quantity was expanded by 20%. Representative products include 'Cleaned GAP Apples,' 'GAP Apple & Pear Jeong (情),' 'Hanwoo Galbi Set No. 2,' and 'US Prime LA-style Beef Rib Set.'

Fruit gift sets are diversifying from mainly ritual fruits like apples and pears to include Shine Muscat grapes, mangoes, melons, and more. Mixed gift sets containing Shine Muscat and other fruits have roughly doubled in quantity compared to last Chuseok. 'Premium Restaurant Meal Replacement (RMR)' gift sets are also being introduced.

This Chuseok, since customers can take up to 12 days off by using 4 days of annual leave, it is expected that many will choose long-distance travel. Therefore, demand for gifts to substitute for hometown visits is expected to increase, and a variety of premium sets have been prepared accordingly.

For customers seeking premium gift sets, a representative product is the top-grade (grade 9) 'Marble Nine' Hanwoo gift set, which carefully selects 1++ Hanwoo with an intramuscular fat content of 19% or higher. Popular cuts such as sirloin and strip loin are included in the 'Marble Nine Hanwoo Sirloin Mixed Set No. 1' and 'Marble Nine Hanwoo Grilling Set No. 2.' Additionally, a 'Hanwoo Home Party Pack Gift Set (1+ grade)' consisting of premium sirloin cuts like al-sirloin and shrimp meat has also been prepared.

Eco-friendly ESG (Environment, Social, Governance) gift sets are also being offered. Hanwoo refrigerated gift sets are provided in bags made from PET recycled fabric. Other offerings include the eco-friendly ASC-certified 'Giant Abalone Set' and the 'CJ Save Earth’s Choice' oil trio packaged in paper boxes.

From the 10th of this month until the 18th of next month, the same benefits for Chuseok gift sets will be available for purchase on Lotte Mart Mall within Lotte ON.

This content was produced with the assistance of AI translation services.