Ascendio Plans and Produces TV Cinema 'Suun Japbang'... "Strengthening Business Capabilities through IP Acquisition"

K-content production company Ascendio announced on the 3rd that it will plan and produce a TV cinema based on ‘Suwun Japbang,’ the first cooking manual in Korea to be designated as a national treasure.

Ascendio plans to strengthen its business capabilities by discovering the material of ‘Suwun Japbang’ and securing intellectual property rights (IP). ‘Suwun Japbang’ is a handwritten Chinese-character cooking manual authored by Confucian scholar Kim Yu and his grandson Kim Ryeong from Andong, Gyeongsangbuk-do. It was designated as a tangible cultural asset of Gyeongsangbuk-do in 2012 and later designated as a national treasure in 2021, marking the first case where a cooking manual was recognized as a treasure, thus highly valuing its historical and academic significance.

In ‘Suwun Japbang,’ ‘Suwun’ means a refined food culture, and ‘Japbang’ refers to various methods. It is characterized by the meaning of a method to prepare dishes suitable for people who appreciate elegance and taste.

Jeon Hye-jun, head of Ascendio who initially planned the drama ‘Sikgaek,’ said, “With Korean food gaining global popularity recently, I believed that Suwun Japbang would be a meaningful work as a cooking book containing traditional Korean cooking methods,” adding, “It is themed on food therapy (食治), which controlled diseases and the mind with early Joseon period cuisine, and we aim to produce a work that highlights its rarity and originality.”

Meanwhile, the TV cinema ‘Suwun Japbang’ was selected for the 2023 Korea Creative Content Agency OTT Specialized Content Production Support Project and is scheduled to air in October.

This content was produced with the assistance of AI translation services.