Gangnam-gu Small Business Live Commerce Achieves 570,000 Views 'Daebak'

Gangnam-gu Hits Big Success by Adding On-Site Sales to Small Business Live Commerce

‘Relay Companion Market’ Operated to Expand Sales Channels for Small Businesses... 59 Companies Participated in the First Half, Achieving 570,000 Views and Significant Promotional Effects

Following First Half Achievements, Three Events Scheduled at Gangnam Station Gangnam Square Plaza in October-November

Gangnam-gu (District Mayor Jo Seongmyeong) operated the ‘Relay Companion Market’ to expand sales channels for local small businesses, promoting 59 companies at on-site markets and achieving 570,000 views through live commerce in the first half of the year.

Since 2021, Gangnam-gu has been running live commerce for small businesses, and this year introduced the ‘Relay Companion Market,’ which simultaneously conducts on-site sales. Over three sessions held in the first half, a total of 59 companies participated, generating 59.47 million KRW in on-site sales revenue and gaining significant promotional benefits.

The first and second sessions of the Companion Market were held on May 26-27 and June 9-10 in the east lobby of COEX, where 40 companies sold cosmetics, clothing, toys, food, and more. The third session took place from July 20-23 at COEX during Hand Art Korea, the largest handmade product exhibition in Korea, where 19 companies showcased various handmade products.

On-site live commerce featured appearances by Nego King Kwanghee, Dalshabet’s Subin, influencer Park Bidan, and Qyoung, who promoted products from local companies. The cumulative viewership for the first to third sessions reached 570,000, providing effective online promotional opportunities for small businesses.

Additionally, since July, the district has been operating studio live commerce. Conducted over 18 sessions, it offers capacity-building education including marketing techniques and live commerce operation methods through expert consulting before starting online sales.

The Relay Companion Market for the second half of the year is scheduled to be held three times from October to November at Gangnam Station Gangnam Square Plaza. Similar to the first half, it plans to hold on-site markets, live commerce, and various experiential events for consumers.

Small business owners wishing to participate in the Relay Companion Market can apply through the district office website. Applications must include a small business confirmation certificate, mail-order business registration certificate, and product introduction documents, and will be selected through a review by the local council’s working committee. For more details, contact the Regional Economy Division’s Economic Policy Team.

Jo Seongmyeong, Mayor of Gangnam-gu, said, “We hope the Relay Companion Market will help small businesses secure sales channels and strengthen marketing capabilities,” adding, “We will continue to support enhancing small business sales capabilities and increasing revenue through various initiatives.”

This content was produced with the assistance of AI translation services.