Lotte World Launches 'Donate While Playing' Step Donation Campaign

Collaboration with Step Donation Platform 'BigWalk'
Participation from 5 Workplaces until September 30
Donation Delivered Upon Reaching Step Goal

Lotte World announced on the 1st that it will run the step donation social contribution campaign "Let's Donate While Playing" until September 30.

Lotte World Nationwide 5 Branches Integrated Step Donation Campaign
[Photo by Lotte World]

This campaign is a social contribution activity that donates funds to organizations for the visually impaired through the social contribution platform "Big Walk." Participants donate their accumulated steps, counted by walking or running indoors and outdoors, to Lotte World's "Let's Donate While Playing" campaign within the Big Walk application, and when the target number of steps is reached, a donation is made. Not only Lotte World employees but anyone using the Big Walk application can participate. The campaign is supported by five nationwide business sites: Lotte World Adventure, Adventure Busan, Lotte World Aquarium, Seoul Sky, and Lotte Water Park.

Lotte World aims for a total of 1 billion steps. Various events have been prepared for participants in the step donation campaign. First, among donors who contribute more than 50,000 steps, about 200 people will be selected by lottery within step ranges to receive gifts such as LED snowballs, character cushions, donut vouchers, coffee gifticons, and upcycled eco bags.

Also, visitors to Lotte World Adventure, Adventure Busan, Lotte World Aquarium, Seoul Sky, and Lotte Water Park can enter the event by uploading a photo capturing a joyful moment at one of the five business sites through the "Challenge" feature in the Big Walk application. Winners will be selected by lottery and receive character dolls and upcycled products.

For more details, please check through Lotte World.

This content was produced with the assistance of AI translation services.