Coupang Hosts Traditional Food Quality Certification Exhibition... Showcasing Excellent Korean Traditional Foods

Ongoing for 3 months until October 31

Coupang announced on the 1st that it will hold a 'Traditional Food Quality Certification Special Exhibition' to gather and sell excellent traditional Korean food products.

The Traditional Food Quality Certification Special Exhibition is a special event that gathers and sells outstanding products certified through the Traditional Food Quality Certification system. The Traditional Food Quality Certification system is a government-guaranteed quality certification for excellent traditional foods made and processed using domestic agricultural and marine products as the main ingredients, preserving Korea's unique taste, aroma, and color. The Ministry of Agriculture, Food and Rural Affairs has been operating this system since 1991 to promote the inheritance and development of traditional food culture and related industries. Coupang will hold this special exhibition for three months until October 31 to introduce high-quality traditional Korean foods to more consumers.

Coupang, Traditional Food Quality Certification Special Exhibition
Photo by Coupang

During the event, over 100 traditional food companies will showcase more than 700 products, including various types of sauces, kimchi, and condiments. Representative products include 'Seobunrye Master Onggi Gochujang and Doenjang,' 'Kkoson Nutty Perilla Oil,' 'Kokjibeokok Domestic Green Onion Kimchi,' and 'Piagol Miseon’s Jirisan Natural Wildflower (Miscellaneous) Honey.'

Park Dae-joon, CEO of Coupang, said, "Despite the differentiated quality of the Traditional Food Quality Certification products, they face difficulties due to limited online sales channels and low awareness. We hope this special exhibition will raise consumer awareness of the excellence of traditional foods and the certification system, and also help increase sales for traditional food companies."

This content was produced with the assistance of AI translation services.