Maison Kitsun? Launches Exclusive Products for 'Garosugil' Store
Application of the Red Color of the Taegeukgi and the Korean Fox Logo
Maison Kitsun?, a French lifestyle brand operated by Samsung C&T Fashion Division, announced on the 31st the release of exclusive products specially made for its Garosu-gil flagship store located in Sinsa-dong, Gangnam-gu, Seoul.
Maison Kitsun? opened its first standalone store in Korea and the only flagship store in the country in October 2018 on Garosu-gil, Sinsa-dong, Gangnam-gu, Seoul. The Maison Kitsun? Garosu-gil flagship store spans four floors with a total area of 330㎡ (approximately 100 pyeong). The first floor houses Cafe Kitsun? and goods, the second floor features men's and women's collection lines, the third floor offers unisex and capsule lines, and the fourth floor is dedicated to the Parisian line.
Maison Kitsun? planned this exclusive product line to provide a special experience only available at its first Korean store, the Garosu-gil flagship store. The Maison Kitsun? Garosu-gil Exclusive Collection features logos and graphics utilizing the red color of the Taegeukgi and the Korean fox, consisting of a total of 18 items including short-sleeve T-shirts, sweatshirts, shirts, shorts, caps, and tote bags. The signature fox character wearing a hat and T-shirt adorned with the Taegeukgi is reflected in the design of all products.
Maison Kitsun? collaborated with i-D Magazine Korea to shoot the lookbook for this exclusive product line at iconic locations in Garosu-gil with three influencers active in various fields. Graphic and motion artist Danny, model Bomi who runs a vintage shop, and skater Baek Ian modeled against the backdrop of Garosu-gil’s main street, alleys, and the Hangang Jamwon district, expressing the freedom and individuality that Maison Kitsun? pursues.
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A Samsung C&T official said, “We have prepared exclusive products only for the Maison Kitsun? flagship store, which is known as a must-visit course on Garosu-gil not only for domestic customers but also for overseas tourists,” adding, “We hope visitors experience the uniqueness and fun brought by the fox wearing the Taegeukgi at the Garosu-gil flagship store, where the passionate love for Maison Kitsun? began.”
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