KakaoStyle Posty, Q2 'Labang' Transaction Amount Up 130% Compared to Previous Quarter

Successful Targeting of the 4050 Generation Familiar with Home Shopping
'Gamtan Bra' Achieves Over 100 Million Won in Sales for 4 Consecutive Times

Kakao Style's 4050 fashion platform Posty announced on the 31st that the transaction amount generated from live broadcasts in the second quarter of this year increased by 130% compared to the previous quarter.

Posty Live Broadcast
Photo by KakaoStyle

Posty launched live commerce, also known as 'Labang,' at the end of October last year, selling products while communicating with consumers through real-time broadcasts. To target the 4050 generation familiar with home shopping, it made it easy to watch through the Posty application (app).

Posty conducts live broadcasts mainly with brands directly partnered by the headquarters, providing not only quality assurance valued by 4050 customers but also differentiated product selections and benefits.

The live broadcast of the popular brand 'Gamtan Bra' achieved a transaction amount of 100 million KRW for four consecutive broadcasts since its first broadcast in February, and recent broadcasts of 'She’s Miss,' 'Plastic Island,' and 'Coin Coz' also exceeded 100 million KRW.

Collaboration with other distributors is also underway. By simultaneously streaming live broadcasts on various channels such as Kakao Shopping Live, Lotte Home Shopping, and Baba Fashion, Posty expanded exposure, increasing brand awareness and transaction amounts.

Additionally, brands that were first recognized overseas are being introduced through live broadcasts, expanding domestic sales channels.

A Kakao Style official stated, "We plan to increase live broadcasts in various categories, not only fashion apparel but also golf, shoes, beauty, and more."

This content was produced with the assistance of AI translation services.