E-Land Eats Ashley Queens Opens New Hongdae Wise Park Branch

Opening on the 28th... 172 seats, 750㎡ area
Goal to open 150 branches by next year

E-Land Eats' buffet brand Ashley Queens announced on the 27th that it will open the Hongdae Wise Park branch on the 28th, following six stores opened in the first half of this year.

Ashley Queens Jeonju Branch Salad Bar
[Photo by E-Land Eats]

The newly launched Hongdae Wise Park branch is a large-scale store with 172 seats and an area of 750㎡. This marks Ashley Queens' re-entry into the nearby Sinchon-Hongdae commercial district two years after closing in 2021. Considering that the nearby commercial area is a university district, the interior is designed with a campus concept featuring various props such as vintage graduation frames.

Ashley Queens aims to open its 150th store by next year and plans to increase the number of stores from about 60 currently to around 80 by the second half of this year. Previously, since 2020, E-Land Eats has been converting existing Ashley stores into the premium model Ashley Queens, expanding the menu from about 80 items to 200 items. Ashley's sales in the first half of this year grew by 50% compared to the pre-COVID-19 period, and operating profit has already surpassed last year's performance in the first half.

Ashley Queens has established a policy to solidify its position as the 'No.1 buffet brand' by opening stores in major commercial areas with good accessibility, such as new towns and complex malls, rather than indiscriminate expansion.

An E-Land Ashley Queens representative stated, "We plan to aggressively open stores in complex shopping malls with good customer accessibility to increase customer contact points," adding, "In August, we will open new stores in key regional commercial areas such as Gijang-gun in Busan and Cheongwon-gu in Cheongju, and also plan to renovate existing stores."

This content was produced with the assistance of AI translation services.