Pohang Rice Captivating Global Tastes Heads to Dubai for Export
Gyeongbuk No.1 'Dasomssal' 10t Sent to Dubai
Exceeding This Year's Rice Export Target
On the 26th, Pohang City held a loading ceremony for the export of 'Dasom Rice,' developed as the first variety in Gyeongbuk Province, to Dubai at Daepung Agricultural Cooperative Corporation (CEO Geum Ye-cheol) located in Heunghae-eup.
On the 26th, a loading ceremony for the export of 'Dasom Rice,' the first developed in Gyeongbuk Province, to Dubai was held at Daepung Agricultural Cooperative Corporation located in Heunghae-eup.
View original imageThe 'Dasom Rice' being exported this time is a variety first developed by the Gyeongbuk Agricultural Research and Extension Services in 2018. It is currently cultivated only in a 50-hectare Dasom Rice pilot cultivation site in Cheongha-myeon, Buk-gu, Pohang City, which has doubled in size compared to last year.
With low protein content, it has excellent taste and grain quality, ensuring good storage and safety, receiving high praise from buyers. In particular, after starting exports of 22 tons to Dubai last year, it is expected to export about 40 tons this year, including 10 tons at the loading ceremony held on this day.
As a result of Pohang City's active overseas marketing efforts, 'Pohang Rice' has been exported to various countries around the world, including the United States, Canada, the United Kingdom, and the UAE, totaling 245 tons as of the end of July this year, already exceeding the annual target of 200 tons. This figure represents about a 50% increase compared to last year's export volume of 164 tons, establishing Pohang as the top rice-exporting local government nationwide.
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Yoo Wook-jae, Director of the Agricultural Technology Center, said, “The export-focused distribution policy that Pohang City has been pursuing is bearing good fruit,” and added, “We will continue to do our best to dramatically expand exports of agricultural and specialty products, including rice, which is directly linked to farmers' income.”
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