Emart24 Exclusively Launches Korean Air's Craft Beer 'Kalslager'

Emart24 announced on the 26th that it will exclusively sell the craft beer "KAL’s Lager," created in collaboration between Korean Air and "Playground Brewery," within the industry.

E-Mart24 exclusively sells Karlsruger (Photo by Korean Air)

KAL’s Lager is characterized by its rich tropical fruit aroma from the beer hops and refreshing taste, making it smooth to drink. The package features the Korean Air logo along with an image of an airplane flying through a blue sky, designed to evoke the excitement of travel.

KAL’s Lager is available not only at Emart24 but also in the first-class, Miler Club, and Prestige lounges at Incheon Airport, as well as the international KAL lounge at Gimpo Airport. Starting this September, KAL’s Lager will also be served as part of Korean Air’s in-flight service.

To celebrate this launch, Emart24 will run a Korean Air additional mileage accumulation promotion until September 30. Earlier this year in January, Emart24 became the first in the industry to introduce mileage accumulation. Customers who purchase over 10,000 KRW in stores can accumulate 1 mileage point per 2,000 KRW spent. During this additional mileage promotion, customers can accumulate double the mileage, earning 2 mileage points per 2,000 KRW spent on purchases over 10,000 KRW. Customers who purchase canned beer, including KAL’s Lager, worth more than 10,000 KRW will receive 10 times the mileage based on the total canned beer purchase price.

To accumulate mileage, customers must scan the SKYPASS QR code in the Korean Air app before making a payment at Emart24 stores.

All customers who accumulate mileage during the event period will be entered into a generous prize draw. Prizes include ▲ 2 round-trip economy class tickets to the Americas on Korean Air (1 winner) ▲ 2 round-trip economy class domestic tickets on Korean Air (3 winners) ▲ Korean Air teddy bear dolls (50 winners). Customers who accumulate mileage while purchasing products at Emart24 will be automatically entered into the prize event.

Starting from the second week of August, Emart24 will sell a limited quantity of 1,000 "KAL’s Lager Travel Pouch Special Packs" through the Emart24 app. This product set includes three travel pouches in Korean Air’s brand color, celadon blue, and six 500ml cans of KAL’s Lager.

An Emart24 representative said, “We have prepared various events to deliver the excitement of travel through KAL’s Lager and provide pleasant benefits. With the peak vacation season underway, we expect this new product and event to receive a positive response from customers traveling both domestically and internationally.”

This content was produced with the assistance of AI translation services.