Reservation Rate for BPA Port Logistics Integrated Mobile Platform Usage Increases by Approximately 2.6 Times

Busan Port Authority (BPA) reported that the reservation rate using the port logistics integrated mobile platform (AllCon e) increased by approximately 2.6 times following events aimed at promoting the app's usage.

BPA held a fuel voucher giveaway event to celebrate reaching 3,000 AllCon e subscribers among container truck drivers. To further encourage usage, fuel vouchers were also awarded to new subscribers who made at least one compliant reservation and to the top 10 drivers who made 30 or more compliant reservations per month.

Additionally, to make it easier for drivers to learn how to use the system, promotional displays were newly installed in truck houses at the North and New Ports, playing introduction and feature-specific manual videos about AllCon e. Information about AllCon e and event announcements were also provided at the ECO center, a frequently visited spot by drivers within the terminal, to encourage greater participation.

As a result of these events and activities, the number of AllCon e subscribers increased by about 30% to 4,914, and the port reservation rate through AllCon e rose approximately 2.6 times compared to before, confirming a noticeable increase in drivers' usage frequency of the system.

Busan Port Authority Main Gate.

AllCon e is a mobile app developed to improve terminal productivity, increase dispatch efficiency, and reduce vehicle waiting times within terminals. It is available for download on the Play Store and App Store.

The app offers services for drivers' convenience, including ▲ Vehicle Booking System (VBS), ▲ Trans-shipment Shuttle System (TSS), and ▲ Integrated Information Service (IIS).

A representative from Busan Port Authority stated, “We are planning various promotional activities to further activate AllCon e in the second half of 2023. In addition to previously held events, we will try new approaches such as irregular pop-up events and events that drivers can participate in with their colleagues.”

This content was produced with the assistance of AI translation services.