IBK Industrial Bank, Launches 'Personal Smart Branch' Specialized in Retail Banking
One New Location Established Each in Seoul and Busan
IBK Industrial Bank announced on the 24th that it will establish a new branch type called 'Personal Smart Branch' to strengthen competitiveness in the personal finance sector.
The Personal Smart Branch is a specialized branch focused on providing more professional financial services to individual customers. Starting today, the Seoul Ujangsan Station Branch and Busan Anrak-dong Branch will be renamed and operated as 'Ujangsan Station Personal Smart Branch' and 'Suan Station Personal Smart Branch,' respectively.
The two newly established Personal Smart Branches will be staffed with branch managers and employees who excel in personal finance capabilities, serving as strategic branches to promote IBK's future strategy in the personal finance business. Additionally, the Personal Smart Branches will handle not only personal finance but also deposit and loan services for individual business owners (small merchants) near the branches.
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An IBK Industrial Bank official stated, “With the establishment of Personal Smart Branches, we expect improved financial accessibility and benefits for small and medium-sized enterprise workers, the elderly, and socially marginalized groups in the respective areas. At the same time, we plan to actively pursue differentiated marketing targeting individual customers and develop this initiative into a new growth engine for the entire bank.”
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