Coupang Launches Pre-Order Sales for 'Eyelash Nutrient' Reflecting Consumer Feedback

Up to 54% Discount

Coupang Beauty Data Lab announced on the 24th that the pre-order sale of the eyelash serum 'B by BANILA Eyelash Treatment Serum' will be held until the 30th.

Coupang Beauty Data Lab will conduct pre-order sales of the eyelash nutrient 'B by Banila Eyelash Treatment Serum' from the 24th to the 30th.
[Photo by Coupang]

This eyelash serum is the first product developed and launched by the makeup specialty brand BANILA CO through Coupang's 'Let's Make It Together' beauty campaign. It is exclusively launched on Coupang and can be purchased at a discount of up to 54% for about a week.

According to Coupang Beauty Data Lab's analysis, eyelash serums are one of the beauty categories that have grown more than fourfold over the past three years. Developed to meet consumer demand for maintaining clear and beautiful eyelashes through damaged hair care, the 'B by BANILA Eyelash Treatment Serum' can be used not only on eyelashes but also on eyebrows and hair.

It has undergone eye irritation and skin irritation tests and has also received the V-Label vegan certification from Italy, recognized worldwide for its ingredients. The product manager (PM) at BANILA CO who planned this product said, "I am one year post-LASIK surgery and have very sensitive eyes," adding, "I developed this product with the intention of creating an eyelash serum gentle enough to use directly on my own eyes."

The brush, a key element in eyelash care, reflects the opinions of Coupang beauty consumers. At the final stage of product development, Coupang allowed consumers to participate by voting on their preferred brush type among dual-tip, brush pen, and sponge types. The brush type chosen by consumers was the dual-tip type. Selected by 74% of consumers in the vote, the dual-tip type consists of a round ball tip and brush bristles, allowing precise application from the eyelash roots to gaps, under lashes, and the hairline.

A Coupang representative said, "Thanks to consumers' high interest and active participation in the 'Let's Make It Together' campaign, an excellent product containing only the essential parts needed by consumers was born this time as well," adding, "We will continue to utilize the outstanding technology of small and medium-sized enterprises and strive to present high-quality products that satisfy consumers."

This content was produced with the assistance of AI translation services.