Establishment of the 'Digital Songpa Promotion Center' in Songpa-gu

Songpa-gu Establishes ‘Digital Songpa Promotion Center’… Pilot Operation Starting in July

First Promotion Center Built on Metaverse Platform… Attempt to Diversify Promotion Channels

Easy Access and Convenient Use… Provides Various Information, Program Applications, and Video Conferencing

Songpa-gu Digital Promotion Center

Songpa-gu (Mayor Seo Gang-seok) has established the ‘Digital Songpa Promotion Center’ utilizing a metaverse platform and began pilot operation from July.

The ‘Digital Songpa Promotion Center’ is an online promotion center that gathers diverse information about Songpa-gu, including local historical and cultural guidance, performance and program reservations, and major district news.

Amid the rapidly changing digital environment due to COVID-19, the district aimed to discover new promotion channels to enhance the effectiveness of district administration promotion and provide residents with various opportunities to obtain information by building a promotion center using metaverse for the first time.

The space is largely composed of six sections: ▲ ‘District Administration Promotion Hall’ where introductions to Songpa-gu, various systems, and promotional materials can be viewed ▲ ‘Meeting Room’ for interactive communication in an independent space ▲ ‘Museum’ linked with Songpa-gu cultural heritage information and the Hansung Baekje Museum website ▲ ‘OX Quiz Room’ where resident events take place ▲ ‘Auditorium’ for sharing multimedia content such as online events and videos ▲ ‘Exhibition Hall’ for resident participation exhibitions and more.

In particular, the ‘District Administration Promotion Hall’ allows users to check information and apply for programs. It enhances convenience for residents by enabling subscriptions to monthly newsletters and promotional booklets, applications for educational programs such as Songpa Run, performance reservations, and virtual exhibitions linked with the Songpa Book Museum. It also provides a district administration promotion application service for promotional collaboration requests from other organizations.

The ‘Meeting Room’ enables video communication without additional costs. Considering that video meetings have become routine, related functions have been installed. Upon entering the meeting room, only invited participants can engage in voice and video conversations within an independent space.

Additionally, various features such as a guestbook with comment functions and personal space creation are available, and external spaces of the district office are decorated with Seokchon Lake, Songridan-gil, Lotte World Tower, and more to increase fun and usability.

Video conference scene

The ‘Digital Songpa Promotion Center’ can be accessed by clicking the dedicated icon under the ‘Media Communication’ menu on the Songpa-gu Office website, or through a dedicated link or app. It allows multi-angle access and can be used easily without a separate membership registration process, enabling users to utilize necessary information and functions conveniently.

Seo Gang-seok, Mayor of Songpa-gu, stated, “We will review the effectiveness of the project and the possibility of linking with Seoul Metropolitan Government’s metaverse services through pilot operation,” and added, “We will continue to discover various promotional methods so that residents can more easily access Songpa-gu news and participate in district administration in line with the changing times.”

This content was produced with the assistance of AI translation services.